What the young CEO of a $50M startup thinks about sales and partnerships w/ Mac Reddin of Commsor

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HOW THEY DID IT! Unique stories partnerships-led sales and success.

Alex Glenn

88 episodes

6 days ago

This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A story involving partners. 2. What resulted. 3. Key learnings. Sponsors: Reveal.co/ Partnerhub.app/

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What the young CEO of a $50M startup thinks about sales and partnerships w/ Mac Reddin of Commsor

HOW THEY DID IT! Unique stories partnerships-led sales and success.

53 minutes 22 seconds

2 years ago

What the young CEO of a $50M startup thinks about sales and partnerships w/ Mac Reddin of Commsor

In today’s sales climate, account executives and partnerships teams need to collaborate more than ever before to win deals.

Enter Mac Reddin, CEO of Commsor which is pivoting into sales enablement with their product Bronto.

Mac has been an outspoken contrarian this past year (follow him on LinkedIn) and is joining me today to share his views on partnerships, sales, and go-to-market.

On today’s episode, Mac and I discuss:

How Mac interprets “The people are your partners” as a strategy
Why partner people talking to partner about partnerships people doesn’t move the needle
How can partnerships people actually move the needle for their org
Community vs partners
The future of partnerships
What Mac is and would do differently with a SaaS GTM strategy for the next two years
The honest truth about partnerships as a team and process
And we end with some advice on how to fix co-selling

It get particularly good after minute 20, so hang in there… you’ll be happy you did.

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‍Sponsors:

Reveal - A free account mapping solution.

‍Partnerhub® - for finding and managing your partnerships.