Will Taylor asked this question on LinkedIn;

"Can you build a great company with a 100% partner-led approach?"

Before we go into much detail about that question from my friend Will, we should first ask ourselves the question; "What does partnerships-led mean?"

Is a webinar I do with another company partner-led? Or, is that just solid efficient thought-leadership content marketing?

Is an integration a partnership? At Partnerhub®, we have integrations with HubSpot, Salesforce, Slack, Sendgrid.... Does that mean they are our partners?

And when I set up an affiliate tracking funnel and payout system for my product... Does that mean those bloggers who signed up and shared my link are my partners?

Now, I brought Will to the show to help me answer: 

1. Who are your "partners" and who aren't?
2. What is "partnerships-led"? 
3. If and when it is a viable growth strategy?

Read the full article: https://www.linkedin.com/pulse/partnerships-led-growth-only-strategy-most-viable-alex-glenn/?trackingId=QD367pFTTP2ngINOu14Q%2FQ%3D%3D

Sponsors:

Reveal - A free account mapping solution.

‍Partnerhub® - for finding and managing your partnerships.