In this episode, we are going to focus on a very specific partner persona - a recently-acquired enterprise-focused digital agency - to learn how an acquisition presents new challenges and opportunities in partnerships, w/ Nick Thomson from The Stable.
Today you will hear:
What were some of the things Nick did immediately after the acquisition.
How the up-market shift affected his day-to-day.
Change in technology - CRM and internal comm’s.
“Synergy deals” for The Stable.
What changed in how you deal with new inbound partner requests.
What a “great” inbound request looks like for Nick.
How has partner-sourced ____ changed since the acquisition.
When attribution becomes tricky.
KPIs you are monitoring pre and post acquisition.
Event-specific KPIs.
What Accenture thinks of partnerships as a function.
Nick’s main focus for the next 3-6 months.
Sponsors:
Reveal - A free account mapping solution.
Partnerhub® - for finding and managing your partnerships.
