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HOW THEY DID IT! Unique stories partnerships-led sales and success.
Alex Glenn
88 episodes
6 days ago
This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A story involving partners. 2. What resulted. 3. Key learnings. Sponsors: Reveal.co/ Partnerhub.app/
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Technology
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All content for HOW THEY DID IT! Unique stories partnerships-led sales and success. is the property of Alex Glenn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A story involving partners. 2. What resulted. 3. Key learnings. Sponsors: Reveal.co/ Partnerhub.app/
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Technology
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How to get into the preferred tech stack of a top digital agency w/ Malomo & Electric
HOW THEY DID IT! Unique stories partnerships-led sales and success.
41 minutes 54 seconds
2 years ago
How to get into the preferred tech stack of a top digital agency w/ Malomo & Electric

In this episode, I get to interview a newly-acquired agency’s founder Brandon Amoroso from Electriq, a top Shopify marketing agency, and one of his top partners, Noah Rahimzadeh who runs Partnerships at Malomo.

This episode focuses on how to make your way into the preferred tech stack of a top digital agency.

  • Learning about this retention-focused ecomm agency persona
  • How Malomo got into that stack
  • What made this partnership take off so quickly
  • How Noah found the low hanging fruit initially at Malomo
  • How Electric packages partners into a preferred stack
  • Brandon’s experience with cold emails from tech - what he see’s and thinks
  • How Noah goes-to-market quickly with partners
  • How Brandon uses account mapping Co-selling
  • What Noah does to ensure he’s not forgetting about his current partners

Sponsors:

Reveal - A free account mapping solution.

Partnerstack - Partner tracking and payouts.

‍Partnerhub® - for finding and managing your partnerships.

Shout outs:

https://www.windsor.io/

https://www.superfiliate.com/

https://www.okendo.io/

HOW THEY DID IT! Unique stories partnerships-led sales and success.
This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A story involving partners. 2. What resulted. 3. Key learnings. Sponsors: Reveal.co/ Partnerhub.app/