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HOW THEY DID IT! Unique stories partnerships-led sales and success.
Alex Glenn
88 episodes
6 days ago
This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A story involving partners. 2. What resulted. 3. Key learnings. Sponsors: Reveal.co/ Partnerhub.app/
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Technology
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All content for HOW THEY DID IT! Unique stories partnerships-led sales and success. is the property of Alex Glenn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A story involving partners. 2. What resulted. 3. Key learnings. Sponsors: Reveal.co/ Partnerhub.app/
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Technology
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How Speargrowth increase revenue by including partners in events
HOW THEY DID IT! Unique stories partnerships-led sales and success.
29 minutes 34 seconds
1 year ago
How Speargrowth increase revenue by including partners in events

Agency: Speargrowth.com, B2B marketing, 20 employees

CEO: Ishaan Shakunt

Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events.

Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and pipeline for the agency.

Partner(s) referenced: https://www.vweby.com/

Listener takeaways: 

  • Setup checklist for a partner event

  • How to ensure reciprocity from the event partners

  • Post event strategy

  • Why use these virtual summit tech platforms like Airmeet and Hubilo versus a meeting room tech like Zoom

  • Repurposing content post-event

Links: 

Reveal.co/

Partnerhub.app/



HOW THEY DID IT! Unique stories partnerships-led sales and success.
This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A story involving partners. 2. What resulted. 3. Key learnings. Sponsors: Reveal.co/ Partnerhub.app/