When your solutions partners ask and need referrals back from you in order to continue sending you referrals, here are some ways to keep that reciprocity engine going, in a manageable and scalable way.
Scenario 1: You are managing hundreds of partners and you cannot possibly feed them all.
Scenario 2: You are new or simply do not have customer access to be able to effectively intro partners to users.
In either scenario, your goal is not to try and wedge your way between AE's and Users with a partner intro... You're a partner manager - you don't have direct comm's or relationships with end users. You cannot and should not be the directly-referring party.
Instead, your goal is to become the valuable consistent "conduit" for traffic and then referrals your partners receive from your brand.
On that note, here are 5 ways to generate referrals back to your partners...
Sponsors:
Reveal - A free account mapping solution.
Partnerstack - Partner tracking and payouts.
Partnerhub® - for finding and managing your partnerships.
Links mentioned:
https://www.partnerhub.app/blog/5-ways-to-generate-referrals-back-to-your-partners
https://www.particl.com/blog-posts/seoroundup
https://databox.com/partner/impact-branding-design-llc
https://smith.ai/blog/how-to-track-smith-ai-live-chat-in-google-ads-google-analytics
https://docs.google.com/document/d/1U6SOetAA-XEJkO-oHkBg6FtBAszuQH3nkThBiUosETw/edit
https://www.hubspot.com/resources/partner-contribution/inbound-marketing-strategy
https://www.coastalconsulting.co/resources/hubspot-salesforce-integration-course
