This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth.

We discuss:

• Scaling Springly's content to 100 articles per month
• Building content strategies & how to build clusters
• Setting standards for content quality
• Important processes for scaling
• Changing approaches to SEO now she's Head of Content at Djust (with a longer sales cycle)
• AI content—where she's using it

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