Our "raison d’etre" is to help marketers scale search traffic without sacrificing quality. This week, expect a ton of tips & ideas for doing just that.

I interviewed Erin Balsa, who builds thought leadership-driven content strategies for B2B SaaS startups that sell complex, enterprise solutions.

She, like me, has a strong aversion to putting out content that’s not unique and well-sourced. Both of our standards for minimum viable content are pretty damn high.

With the companies she works with, this stuff is critical.

B2B enterprise SaaS is as far from an impulse purchase as you can get. It’s expensive and there are lots of decision-makers involved.

You just can’t get away with cheap or AI-written content when you’re selling something expensive and complex to such a smart audience.

Grab the full case study here (it's a lot more in-depth than the interview).

Expect to Learn:

1. How to build quality thought leadership-driven SEO topic clusters (a framework that drove 789 leads/month for me in my last role)
2. The “how” behind a research report that drove $680k in closed business for Erin
3. Two tips for building thought leadership into a Velocity SEO workflow

Key Links:

1. ⁠⁠⁠⁠⁠⁠Sponsor #1: Skale B2B SEO Agency

2. Sponsor #2: Ahrefs (You know who they are). Test out their free tools here: ⁠https://ahrefs.com/webmaster-tools⁠

3. Sponor #3: uSERP (Need an ambitious SEO agency? These are your people.)

4. ⁠Grab my SEO brief template⁠⁠⁠⁠⁠⁠ - Drive expertise, connection & ranking

5. View sh*t loads of awesome case studies in our ⁠⁠⁠⁠⁠SEO case study library⁠