"There's no search volume for what we do"—okay, well do THIS instead.

In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it.

In this conversation, we discuss:

• Why you should ignore your competitors. 
• Pain points and ‘the need behind the need’. 
• How to make SEO a demand creation channel. 
• How to tell if your product marketing is focusing on the wrong problem. 
• The trick to becoming a ‘no-brainer’ brand. 
• The role of AI in SEO

Find Aditya on LinkedIn here: https://www.linkedin.com/in/adityavempaty/

Follow me on LinkedIn here: https://www.linkedin.com/in/benjamingoodey/

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Learn to scale content production in my eBook! https://www.thefxck.com/produce-content-at-scale