On this week's episode of How The F*** Did You Get That Job, we've got Heidi Meyers, the mind behind AMC Networks' standout brand strategy and e-commerce. Heidi’s journey into marketing is far from your typical corporate climb. She started out exploring the depths of the human mind as a neuroscience researcher, trying to unravel the mysteries of what makes people tick. Turns out, that's the key to crafting killer marketing campaigns - understanding the complex, often subconscious desires that drive us all. Now, Heidi's bringing her unique blend of scientific rigor and creative inspiration to the world of TV and streaming, dreaming up campaigns that'll make you see entertainment in a whole new light. In a landscape where every brand is screaming for a piece of your attention, Heidi and her team at AMC are taking a different approach. They're diving deep into the minds and hearts of their fans, creating immersive experiences that blur the line between fiction and reality. And they're not afraid to let the data lead the way - Heidi's like a detective, uncovering hidden insights and patterns that most marketers would miss. So if you're ready to have your assumptions challenged and your idea of what's possible in marketing expanded, get ready for a fascinating conversation.