Warren Zenna is founder of The CRO Collective, and has over 25 years of experience in B2B sales and marketing. He’s made it his mission to redefine the role of CROs and help companies navigate the complexities of revenue generation. Founders face a rapidly changing market that demands adaptability, self-awareness, and a willingness to challenge conventional wisdom. Warren shared a lot of advice for how founders and CROs can make more informed decisions about their growth strategies - from rethinking traditional sales approaches to balancing short-term gains with long-term vision. That’s what this blog will focus on - but the whole episode covers that and much more.