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How Stories Happen
Jay Acunzo
54 episodes
1 day ago
Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.
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Marketing
Business,
Entrepreneurship
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All content for How Stories Happen is the property of Jay Acunzo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.
Show more...
Marketing
Business,
Entrepreneurship
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Jay Answers Your Questions about Public Speaking as Marketing Approach, Revenue Engine, and Creative Craft
How Stories Happen
30 minutes
7 months ago
Jay Answers Your Questions about Public Speaking as Marketing Approach, Revenue Engine, and Creative Craft

In this special bonus episode, I take your questions about public speaking. We talk about the craft, but also the way we can better approach our speaking as a marketing strategy and approach, how to think about whether to charge for public speaking (and how much), and a lot more!

Whether you've got a speaking engagement coming up, give tons of talks each year, or you're just thinking about becoming a stronger and more strategic speaker to support your business and message, this episode will help you rethink some important pieces to the puzzle.


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IMPROVE YOUR SPEAKING + STORYTELLING: 


Subscribe to my newsletter and learn more about me at jayacunzo.com


Explore my services: jayacunzo.com/services


Book me to speak: jayacunzo.com/keynotes


***


CONNECT:


Follow me on LinkedIn, Instagram, or Bluesky


This episode was produced by Ilana Nevins


Cover art designed by Blake Ink


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ABOUT ME:


I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.


With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.


After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.


I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.


***


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How Stories Happen
Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.