In this episode, Ellen Messer, CEO and founder of Tech Talk Marketing, shares her journey in the marketing industry, discussing the evolution of marketing strategies, the challenges of running a business, and the importance of understanding customer needs. She emphasizes the need for a solid marketing plan and the common mistakes companies make in their marketing efforts. The discussion also touches on the significance of local searches in today's digital landscape and the ongoing changes in marketing due to technology and AI.

Ellen Cusato Messer helps engineering and software development firms build a continuous flow of ideal projects using her own proprietary marketing system. She based the system on decades of noting the differences between successful development projects that led to new projects, and unsuccessful projects that did not. Ellen has spent her entire career working with engineers to translate technical concepts into successful marketing programs, starting with 13 years at Nortel in wireless product management and marketing.

IoT Meetup: https://www.meetup.com/iottexas/

Nortel: https://en.wikipedia.org/wiki/Nortel

Music by Eggy Toast

0:00 - Speaking at Conferences for Marketing

06:30 - Thinking Forward: Planning your Career a Decade in Advance

12:12 - What’s Changed in Marketing? Everything and Nothing.

14:56 - Applying the “Post Everyday” Advice Correctly

20:32 - The Value of Fun Content

21:55 - How Ellen Got Her First Customer

26:38 - The Worst Moment

31:05 - The Long Path to Success

32:58 - Why Quitting Wasn’t an Option

38:01 - The Biggest Marketing Mistakes from 20+ Years of Experience

42:42 - The Importance and Potential of the Local Market

50:12 - Finding and Leveraging your Differentiators

53:50 - “Modern Marketing is Different” Isn’t True