In this episode, Jacques Greeff reflects on his entrepreneurial journey, sharing insights from building RealHub and navigating the evolving role of AI in startups. He explores the challenges and opportunities of adapting to rapid technological change and underscores the critical role of community and collaboration in fostering innovation. Jacques also shares about Founders Table, aimed at connecting entrepreneurs and providing a supportive environment to drive meaningful growth in the future of work shaped by automation and emerging trends.

Jacques Greeff co-founded Realbase, a real estate marketing platform that scaled across Australia and was acquired for $180M. After exiting, he turned his focus to solving a deeper productivity problem: how high performers manage relationships, time, and communication at scale. He’s now building Kinso, an AI executive assistant designed to act as a second brain for messaging, calendars, and follow-through.

Music by Eggy Toast

00:00 Introduction

01:46 The Rapid Advancement of AI

04:53 Startups in the Age of AI

12:54 Early Entrepreneurial Ventures

17:12 The Birth of RealHub

24:03 Lessons Learned in Hiring and Team Building

30:34 Misconceptions and Advice for Entrepreneurs

32:40 The Importance of High-Leverage Skills

37:22 Content Creation as a Key to Traction

40:02 Building a Supportive Community for Founders

48:27 The Art of Community Building

52:53 Innovating with AI for Founders

57:51 Learning from Past Experience