On this How Music Charts episode, Dan Runcie breaks down the business of hip-hop with his media company Trapital. Trapital began as a subscription-based newsletter talking about topics such as Beyoncé’s streaming strategy, how the hip-hop’s indie community has taken off and How Tyler, The Creator Built a Cult-Like Following. Trapital’s readers are music executives, media moguls and venture capitalists. We cover why a San Francisco Bay Area tech strategist is in hip-hop, how he fell in love with hip-hop culture, how he leverages his experiences in edtech, fintech, and with a major commercial airline, and his time as a freelance writer for WIRED and Complex. This episode's Speed Round topics: Bobby Shmurda's release, Square acquiring Tidal, Master P & Clubhouse, Scooter Braun's venture into cannabis, and TikTok's Black Creatives program.