Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
Sports
Technology
Health & Fitness
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Podjoint Logo
US
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/f6/63/e6/f663e611-05e5-b3ba-1091-9ad41726f2ae/mza_4615279449329212415.jpg/600x600bb.jpg
How It's Done: a Podcast for Curious Marketers
fuoco
42 episodes
1 week ago
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.
Show more...
Marketing
Business
RSS
All content for How It's Done: a Podcast for Curious Marketers is the property of fuoco and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.
Show more...
Marketing
Business
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/37560491/c9637da6ad59672b.jpeg
S4 / EP10 - Follow The Money: 2025 Healthcare Trends & Headlines​
How It's Done: a Podcast for Curious Marketers
38 minutes 4 seconds
1 year ago
S4 / EP10 - Follow The Money: 2025 Healthcare Trends & Headlines​

Jeffries senior equity analyst Brian Tanquilut dives deep into the hottest healthcare trends and what's shaping the industry's future. From Medicare Advantage cutbacks to the evolving role of telehealth, Brian shares insights on where the money's flowing and what healthcare marketers need to know. Tune in for a must-listen discussion that unpacks the critical shifts in healthcare, labor costs, and technology investments.


Brian Tanquilut brings over 20 years of experience as a senior equity analyst with Jeffries, providing a unique perspective on healthcare’s most pressing issues. In this episode, he reveals how healthcare providers are navigating post-COVID realities, from labor stabilization to Medicare Advantage cutbacks. We explore how major health plans are shifting strategies, what the decline in supplemental benefits means for patients, and how technology like AI is reshaping the industry. Tanquilut also dives into the challenges facing telehealth and the growing importance of the pharmacist-patient relationship. Don’t miss his expert take on the future of healthcare and how these trends will shape marketing strategies for years to come.

In this episode, we discuss:

  • Why Medicare Advantage plans are pulling back on “consumerism” supplemental benefits.

  • How healthcare labor costs are stabilizing and impacting operations.

  • Reasons behind the decline of telehealth and what patients value more.

  • How AI is changing the game for payors and providers alike.

  • The evolving role of pharmacists as key healthcare partners.

Show Notes

(01:23) Overview of healthcare sectors Brian covers, including hospitals, pharmacies, and value-based care  

(04:26) The Medicare Advantage cutbacks and how they affect supplemental benefits  

(08:12) Stability of commercial insurance and the focus on Medicare Advantage  

(10:00) Discussion on the Jeffries Bus Tour and healthcare’s importance in Nashville  

(12:40) Labor cost inflation in healthcare and signs of stabilization  

(13:48) Medicaid reimbursement rates increasing and the impact on hospitals  

(19:28) Hospital investment challenges: labor vs. technology during post-COVID recovery  

(20:00) AI in healthcare: payers’ advanced tools and hospitals’ need to catch up  

(21:18) Revenue cycle management moving to the forefront of hospital CFOs’ strategies  

(24:54) Decline of telehealth post-COVID and the importance of patient-clinician relationships  

(26:30) How pharmacies, like CVS, are shifting to a cost-plus model and emphasizing pharmacist-patient relationships  

(30:15) Behavioral health demand is high, but clinician shortages are a challenge  

(31:12) Why direct-to-consumer behavioral health models are fading while insurance-based models thrive  

(35:15) How upcoming elections may affect healthcare policies  

(36:18) Brian’s go-to healthcare news sources: Beckers, Modern Healthcare, Politico, and CQ HealthBeat  

(37:29) Future trends and key takeaways for healthcare marketers  


Relevant Links & Recommended Reading

  • Recommended Reading

    • Becker’s Hospital Review

    • Modern Healthcare

    • Politico

    • CQ Healthbeat

    • 11 Years of the Two-Midnight Rule: How a Controversial Policy is Shaping Medicare and Hospital Admissions in 2024

    • CMS Update to the Two-midnight Rule

    • For providers, application of the 2-midnight rule to Medicare Advantage appears to bring a revenue influx

    • The State of Claims: 2024

  • Find Jefferies on

    • Jefferies.com

    • LinkedIn

  • Find Brian Tanquilut on:

    • LinkedIn

  • Find Kriste on:

    • LinkedIn

    • Twitter

  • Email Kriste: kg@growwithfuoco.com 


How It's Done: a Podcast for Curious Marketers
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.