Tune in to our must hear moments from Season 4. Explore real-world examples of brand storytelling that drives loyalty and sales, the importance of agile planning in fast-changing markets, and the impact of thought leadership. Dive into the ethical and strategic implications of AI in marketing and PR, including its role in SEO and content creation. Plus, discover why authenticity and character are key to earning media success. It’s a highlight reel packed with the strategies and perspectives shaping what’s next.
In this special 2024 Wrapped episode, we’ve curated the most impactful moments from this season’s conversations with industry leaders, innovators, and storytellers. From leveraging AI to transform marketing workflows to redefining healthcare branding and thought leadership, these highlights capture the insights that mattered most. Hear how organizations are navigating change, embracing new technologies, and driving meaningful connections in a competitive landscape. Whether it’s uncovering emerging trends, exploring human-centered strategies, or sparking new ideas, this episode is packed with takeaways to inspire your 2025 plans.
Show Notes
(00:01:15) John Hallock: Why marketing plans should be simple, flexible, and adaptable to change.
(00:04:57) Mark Macias: Meaty earned media comes from compelling characters and authentic storytelling and solid data.
(00:08:15) Linda Smith: Driving brand awareness with strategic, and sustained, thought leadership.
(00:14:02) Todd O’Neill: How AI is rapidly changing the SEO landscape.
(00:19:27) Greg Gallant: Podcasts as a critical component of the modern media landscape.
(00:23:17) Femtech Panel: Building brand awareness on limited marketing budgets.
(00:26:32) Colin Hung: How even small booths can have a big impact at healthcare conferences.
(00:32:30) Carol Flagg: The rise of vodcasting to expand your podcast’s reach.
(00:35:49) Mitch Duckler: The Future-Ready Brand: how Fortune 500 brands are leveraging AI to enable micro-segmentation and hyper-personalization.
(00:41:37) Brian Tanquilut: A prominent financial analyst with prescient predictions about healthcare claim denials, revenue cycle challenges, and the future of pharmacy.
Relevant Links/Information:
Season 4, Episode 1: The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling
Season 4, Episode 5: Future Proofing PR: Insights from Muck Rack’s CEO
Season 4, Episode 6: Empowering Her Health: Unveiling the Secrets of the FemTech Movement
Season 4, Episode 7: Swag, Socks, and Sweet Success: Colin Hung's Conference Formula
Season 4, Episode 8: The Future of Digital Media: How Vodcasting is Changing the Game
Season 4, Episode 9: The Future-Ready Brand: How to Leverage AI and Emerging Technologies
Season 4, Episode 10: Follow The Money: 2025 Healthcare Trends & Headlines
