Host Kriste Goad is joined by a panel of accomplished women in the FemTech industry: Visana Co-Founder and President Shelly Lanning, Flare Capital Principal Margaret Malone, and Healthcare Executive Leigh Ann Ruggles. Together, they dive into the recent surge of FemTech, exploring its impact on the healthcare industry, the use of AI in FemTech, and the power of branding and marketing in the sector. With insights on negotiation, talent, and toddlerhood survival, this episode offers a unique blend of expertise and personal experiences that will leave listeners informed and inspired.

In this episode, we discuss:

• FemTech’s rise in the healthcare industry
• AI’s impact on healthcare and FemTech
• How much should you spend on marketing, PR, and branding
• The destigmatizing of women's health
• The FemTech funding challenges
• Importance of honesty, data, and knowing the pipeline in successful funding negotiations
• The role of storytelling and working with great marketers in building and selling companies
• Thoughtful event choices and leveraging relationships over extravagant sponsorships
• The importance of being intentional about budget allocation and creating a strategic plan
• Building good relationships with CFOs to gain trust and facilitate marketing budget discussions

Recommended reading:

• Ovia Health
• Flo
• What to Expect
• Female Founders are Energizing Investment in Women's Healthcare
• Talent: The Market Cap Multiplier
• Storytelling that Sells – Part 3: Good Marketing Spoils the Plot

What are we reading right now:

• To Kill a Mockingbird
• The Economist
• Axios
• Never Split the Difference

Find Leigh Ann Ruggles on LinkedIn

Find Shelly Lanning on LinkedIn | Visana Health

Find Margaret Malone on LinkedIn | Flare Capital

Find Kriste on LinkedIn | X