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How It's Done: a Podcast for Curious Marketers
fuoco
42 episodes
1 week ago
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.
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Marketing
Business
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All content for How It's Done: a Podcast for Curious Marketers is the property of fuoco and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.
Show more...
Marketing
Business
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S4 / E3 How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales
How It's Done: a Podcast for Curious Marketers
39 minutes 49 seconds
1 year ago
S4 / E3 How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales

Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. Discover how Progeny is revolutionizing women's healthcare and tackling the maternal and infant health crisis. Plus, gain exclusive insights into the marketing strategies driving their success and learn about the latest trends shaping the future of healthcare. Tune in for an eye-opening conversation that will leave you informed and inspired!


Blogs and Podcasts

  • Better women’s health could add $1 trillion to the global economy (McKinsey, Davos 2024)
  • A subsection of tech is set to be worth $1 trillion. But taboos are holding it back (CNBC)
  • What is FemTech?
  • Even in femtech, it still pays to be a male founder
  • AI-powered Health Care Model Proves Successful in Reducing Preterm Births and NICU Admissions

Linda’s Top Industry News Sources

  • March of Dimes: An Unfair Fight: How Race and Social Determinants Impact Maternal and Infant Health 
  • 2023 March of Dimes Report Card
  • Kaiser Family Foundation
  • The Commonwealth Fund
  • McKinsey Health Institute

Find Linda on:

  • LinkedIn
  • lsmith@progenyhealth.com
  • ProgenyHealth (new website launching in February)
  • ProgenyHealth on LinkedIn
  • ProgenyHealth on X (Twitter) 
  • ProgenyHealth’s 2024 Maternal & Infant Health Trends Report
  • An Unfair Fight: How Race & Social Determinants Impact Maternal & Infant Health

Find Kriste on:

  • LinkedIn
  • Twitter
  • Email Kriste: kg@growwithfuoco.com
How It's Done: a Podcast for Curious Marketers
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.