What are the essentials of a strategic marketing communications plan, and how can marketing, communications, sales and the executive suite keep it simple, remain flexible, cross-pollinate, and work in sync to effectively execute against such a plan?
Quantum Health CCO, John Hallock shares takeaways from his deep well of experience at some of healthcare’s biggest brands, from his time at Livongo during one of the health tech’s biggest mergers, to his time at well-funded startup Transcarent, and now, leading the small-and-agile team at Quantum Health.
(0:46) John Hallock discusses his previous roles in the healthcare industry, including his time at Livongo and Transcarent.
(6:02) John dives into Quantum Health’s focus on storytelling and how it separates them from competitors.
(8:54) John discusses the strategies Quantum Health has used to bolster its industry presence
(11:29) John shares insights into internal alignment and getting stakeholders to understand different forms of content created by the comms team versus the marketing team.
(13:29) John discusses in-house talent plus when and how to leverage external agencies.
(17:35) John talks about the importance of storytelling and leveraging different forms of media to support communication efforts.
(20:00) Kriste and John discuss the successes and failures of experimenting with out-of-the box ideas.
(23:49) John discusses the rise of CEO PR and the importance of CEO involvement in public relations.
(27:48) Kriste and John talk about using brand journalism and real stories to inject new relevance into the Quantum Health brand.
(40:10) John and Kriste talk about how there are more opportunities to get your story out, leveling the playing field for smaller companies.
(44:56) John shares his favorite news sources, including Med City News and Modern Healthcare, and the importance of staying updated on industry news.
Relevant Links & Recommended Reading
Blogs and Podcasts
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Email Kriste: kg@growwithfuoco.com
