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How It's Done: a Podcast for Curious Marketers
fuoco
42 episodes
1 day ago
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.
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Marketing
Business
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All content for How It's Done: a Podcast for Curious Marketers is the property of fuoco and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.
Show more...
Marketing
Business
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S3 / E8 Dark Social: What the Heck is It?
How It's Done: a Podcast for Curious Marketers
14 minutes 46 seconds
2 years ago
S3 / E8 Dark Social: What the Heck is It?

Erica Freckelton not only has the coolest glasses at fuoco but she also has experience optimizing websites and social accounts for various tech and healthcare companies. With those glasses she can see what a lot of people can’t.

On this episode of How It's Done:

  • Shining a light on Dark Social
  • Why Dark Social is ruining your online attribution
  • Expert tips on how to make Dark Social work for you
  • How traditional attribution is losing you money
  • Erica Freckelton's superpower


Follow ⁠fuoco on LinkedIn⁠ or find Erica on ⁠LinkedIn⁠.


How It's Done: a Podcast for Curious Marketers
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.