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How It's Done: a Podcast for Curious Marketers
fuoco
42 episodes
1 week ago
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.
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Marketing
Business
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All content for How It's Done: a Podcast for Curious Marketers is the property of fuoco and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.
Show more...
Marketing
Business
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S3 / E7 Building a Healthcare Brand from the Ground Up
How It's Done: a Podcast for Curious Marketers
38 minutes 38 seconds
2 years ago
S3 / E7 Building a Healthcare Brand from the Ground Up

Throughout his career in healthcare, Karey Witty has served in just about every C-suite role there is, but it’s his latest role as managing partner of value-based-care-focused investment firm Valtruis that has Karey more excited than ever, not just about his job, but about the promise of healthcare. 

In this episode of How It’s Done Karey talks with us about the meaning behind the Valtruis name, the things that make up a brand that go far beyond a name or a logo, and about finding meaning in his work and in life, including his quest to “figure out what these next chapters are going to look like.”

Listen in for more, including:

  • The ironic superlative Karey was lauded with in high school
  • Karey’s career path to WCAS/Valtruis
  • What makes Valtruis different from other healthcare investment funds
  • Valtruis’ chosen Greek goddess and why what you wear, even, is an expression of your brand
  • The drivers behind Valtruis’ ground-up brand builds
  • Valtruis’ new Nashville office
  • Karey’s current Spotify playlist and the surprising song he has on repeat


Related links

  • Connect with Karey Witty on LinkedIn
  • Learn more about Valtruis 
  • As of 2021, there are over 30 Venture Capitalist firms in Nashville and as of 2023 over 50 reported
  • WCAS press release announcing the Valtruis formation

People & Companies Mentioned

  • Tracy L. Bahl, Managing Director, Valtruis
  • Anna Haghgooie, Managing Director, Valtruis 
How It's Done: a Podcast for Curious Marketers
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.