How to Scale a Passion Project in Switzerland

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/69/1c/89/691c89d7-a6f0-2304-843a-96c1081ee186/mza_14708932775158687240.jpg/600x600bb.jpg

How It Ticks: The Swiss Culture, Business & Life Podcast

Mike Connors

46 episodes

6 days ago

How It Ticks, the go-to podcast for anyone with a spark of curiosity about the inner workings of Switzerland. Hosted by an Australian expat, How It Ticks offers a platform where listeners are invited to explore the vast landscape of Swiss culture, business, innovation, and tradition. Each episode features a one-on-one interview with experts and thought leaders from various fields, providing a panoramic view of what makes Switzerland tick. if you enjoy listening to successful people share their insights, this podcast is for you.

Society & Culture

RSS

All content for How It Ticks: The Swiss Culture, Business & Life Podcast is the property of Mike Connors and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Society & Culture

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41491540/41491540-1719152104075-9be642b9b5679.jpg

How to Scale a Passion Project in Switzerland | Swiss Family Fun PT1

How It Ticks: The Swiss Culture, Business & Life Podcast

31 minutes 12 seconds

3 months ago

How to Scale a Passion Project in Switzerland | Swiss Family Fun PT1

My guest today is Tanya Dean, the creator and author of the popular Swiss hiking blog, Swiss Family Fun. Tanya's journey from a Swiss expat to a leading guide in Swiss travel has made her blog a go-to resource for anyone looking to explore the country's incredible hiking trails and experiences.

Expect to learn about the inspiration behind Swiss Family Fun and its evolution from a personal project to a comprehensive travel platform. We discuss the challenges Tanya faced during its growth and gain insights into her business model, including how the blog is sustained through sponsors, partners, and digital products.

CONTACT TANYA

https://swissfamilyfun.com/contact/

CONTACT MIKE

https://howitticks.ch/contact-page/

TIMESTAMPS

01:45 Introduction to Tanya Dean and Swiss Family Fun

02:12 From expat hobby to a popular Swiss travel blog

06:00 The turning point: Monetizing Swiss Family Fun and overcoming burnout

11:33 Adapting to change: From ads to affiliate revenue & digital products

14:40 Key lessons for entrepreneurs: Always listen to your audience

26:45 The challenge of scaling: Why hiring help is the next big step