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How I Wrote This
Brett Gordon and Karen Winterich
24 episodes
1 week ago
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
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Social Sciences
Science
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All content for How I Wrote This is the property of Brett Gordon and Karen Winterich and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
Show more...
Social Sciences
Science
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Ep. 8 - Joyce Liu and Anirban Mukhopadhyay on Favorite Possessions and Well-Being
How I Wrote This
39 minutes 59 seconds
1 year ago
Ep. 8 - Joyce Liu and Anirban Mukhopadhyay on Favorite Possessions and Well-Being

In Episode 8, JMR Co-editor Karen Winterich talks with Joyce Liu and Anirban Mukhopadhyay from Bayes Business School, City, University of London about how they, along with coauthor Amy Dalton, developed an idea from movie night into a JMR publication, “Favorite Possessions Protect Subjective Well-Being Under Income Inequality”. The article finds effects of income inequality on feelings of deprivation can be attenuated by focusing on a favorite possession, but we’ll hear how the idea started out with a different focus before the role of favorite possessions became clear. You’ll want to listen to learn why the final submission of this article is unforgettable for one of the authors plus how the nuggets they uncovered along the way shaped the paper.

Listen on Apple, Google, Spotify or wherever you get your podcasts. Follow the podcast on Twitter (@HIWTPod) or visit the podcast’s homepage.


How I Wrote This
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.