Ep. 18 - Insights from Social Media Post Histories with Verena Schoenmueller and Simon Blanchard

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How I Wrote This

Brett Gordon and Karen Winterich

24 episodes

1 week ago

"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.

Social Sciences

Science

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Social Sciences

Science

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Ep. 18 - Insights from Social Media Post Histories with Verena Schoenmueller and Simon Blanchard

How I Wrote This

47 minutes 44 seconds

7 months ago

Ep. 18 - Insights from Social Media Post Histories with Verena Schoenmueller and Simon Blanchard

We all likely know that there’s valuable data in our social media posts, but just how can this be used? In this episode, JMR Co-Editor Karen Winterich talks with Verena Schoenmueller and Simon Blanchard about their paper, “Who Shares Fake News? Uncovering Insights from Social Media Users’ Post Histories,” co-authored with Gita Johar. What started out as a collaboration to understand the spread of misinformation led them to uncover the value of social media post histories. While user post history can indeed be useful in predicting fake news sharers, it likely holds much more insight for which this paper’s multi-method approach may serve as a foundation.