In this conversation, Chris Hood shares his diverse background in storytelling across various media, including movies, video games, and digital marketing. 

He emphasizes the importance of storytelling in engaging consumers and how it connects to business strategies. 

The discussion explores the iterative nature of game development, the significance of customer feedback in marketing, and the evolving role of AI in media. 

Chris also highlights the challenges of balancing creativity with market demands and the necessity of testing ideas with real audiences.