Alberto Savoia | How I Tested Pretotyping

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How I Tested That

David J Bland

39 episodes

3 days ago

Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going. This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results. Join us as we explore the ups and downs of experimentation… together.

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Business

Technology

Alberto Savoia | How I Tested Pretotyping

How I Tested That

43 minutes

3 months ago

Alberto Savoia | How I Tested Pretotyping

In this episode we interview Alberto Savoia. Alberto was Google’s first Engineering Director and the author of The Right It - Why So Many Ideas Fail and How to Make Sure Yours Succeed.

He also coined the term “pretotyping” and has influenced my thinking over the years. In a previous episode we interviewed Pat Copeland, who authored a white paper with Alberto many years ago.

You may not know this, but I quoted Alberto in the Testing Business Ideas book for his Pretend to Own experiment.

Over the course of this episode we discussed the evolution of testing and in general, geeked out over testing as two of the premier minds on this subject.

Get your ticket now for our upcoming Testing Business Ideas with ChatGPT Workshop: https://www.eventbrite.com/e/testing-business-ideas-with-chatgpt-online-workshop-tickets-1404023785939?aff=oddtdtcreator