Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on. But after you read them or hear them you realize – they don’t really say anything at all. So I loved this lesson I read in a podcast guest a...
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Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on. But after you read them or hear them you realize – they don’t really say anything at all. So I loved this lesson I read in a podcast guest a...
Real Estate Operations and Marketing: Your brand is only as strong as your frontline experience (episode #150)
How I Made it in Marketing
48 minutes
2 months ago
Real Estate Operations and Marketing: Your brand is only as strong as your frontline experience (episode #150)
I love Delta Air Lines. It’s my favorite airline. Please understand that. Now, that said, when I was a kid, their tagline was ‘We love to fly and it shows.’ I would see the tagline on TV ads. I would see it on giant posters in the airport. And then I would get on the plane. And even as a kid I could tell…the people working on the airplane, are not the ones that wrote the jingle. So I love this lesson from a podcast guest application – Your brand is only as strong as your frontline experience....
How I Made it in Marketing
Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on. But after you read them or hear them you realize – they don’t really say anything at all. So I loved this lesson I read in a podcast guest a...
