Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on. But after you read them or hear them you realize – they don’t really say anything at all. So I loved this lesson I read in a podcast guest a...
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Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on. But after you read them or hear them you realize – they don’t really say anything at all. So I loved this lesson I read in a podcast guest a...
Customer Experience: Great experiences are invisible, but they require relentless alignment (episode #145)
How I Made it in Marketing
52 minutes
3 months ago
Customer Experience: Great experiences are invisible, but they require relentless alignment (episode #145)
“Don’t tell me the moon is shining; show me the glint of light on broken glass.” That is a famous quote from Anton Chekhov, and it has informed everything I personally do in writing and marketing. And it’s why I was so excited to read a podcast guest application that referenced the famous writer’s maxim I’ve lived my career by – show, don’t tell. To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Dave Anderson, Vice President of Product Mar...
How I Made it in Marketing
Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on. But after you read them or hear them you realize – they don’t really say anything at all. So I loved this lesson I read in a podcast guest a...
