What happens when you're literally born into franchising? In this episode of How I Franchised This, Alex sits down with GR Waldrop—a second-generation operator who grew up making subs at Jersey Mike’s and now runs a growing portfolio that includes 19+ locations, a Dairy Queen, and a new deal with Vicious Biscuit. They talk legacy, leadership, and what it really takes to scale from 1 to 20 units—and beyond. GR shares why your first store should be run like you already have three, how he’s preparing to open his first 3,000 sq ft full-service brunch spot, and what most people completely misunderstand about royalties, playbooks, and the “people business” behind every successful franchise. Whether you're a first-time operator or eyeing your tenth brand, this one’s packed with hard-won insight. 👀 Looking for your perfect franchise fit? Start your journey at Franzy.com