Business is a numbers game but sometimes people over-obsess with the numbers. They think more followers, more email subscribers, more leads = more sales. But that’s not always the case. Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs… But if they’re not ready to buy, it doesn’t matter. You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing. When real...
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Business is a numbers game but sometimes people over-obsess with the numbers. They think more followers, more email subscribers, more leads = more sales. But that’s not always the case. Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs… But if they’re not ready to buy, it doesn’t matter. You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing. When real...
223. The Secret to Smarter Marketing: How to Use Data to Make Better Decisions with Brooke Huckerby
How I Do Content
1 hour 3 minutes
1 week ago
223. The Secret to Smarter Marketing: How to Use Data to Make Better Decisions with Brooke Huckerby
In your mind, you’re doing all the right things in your marketing – you’re posting consistently, sharing valuable content… But you’re still not sure what’s actually working. If you’re honest, your marketing strategy is probably more “post and hope it works” than anything else. And this is the reality for more business owners than I’m sure would like to admit it – they’re making marketing decisions based on gut feel instead of grounded data, and that’s why they get stuck. But the dog’s h...
How I Do Content
Business is a numbers game but sometimes people over-obsess with the numbers. They think more followers, more email subscribers, more leads = more sales. But that’s not always the case. Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs… But if they’re not ready to buy, it doesn’t matter. You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing. When real...
