Business is a numbers game but sometimes people over-obsess with the numbers. They think more followers, more email subscribers, more leads = more sales. But that’s not always the case. Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs… But if they’re not ready to buy, it doesn’t matter. You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing. When real...
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Business is a numbers game but sometimes people over-obsess with the numbers. They think more followers, more email subscribers, more leads = more sales. But that’s not always the case. Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs… But if they’re not ready to buy, it doesn’t matter. You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing. When real...
212. The Messaging Strategy Behind My Multi 5-Figure Launch
How I Do Content
11 minutes
2 months ago
212. The Messaging Strategy Behind My Multi 5-Figure Launch
I’ve just wrapped up the most recent launch of my program Micro Messaging. And even though I’ve launched this offer 3 times before – this launch marked a new evolution of Micro Messaging. So this meant that my messaging + marketing needed to be on point. I already knew the program was magic – but if my dream clients didn’t see that instantly, they wouldn’t choose it. My job was to make it the obvious choice. So in today’s episode, I’m going to take you behind the scenes of this launch a...
How I Do Content
Business is a numbers game but sometimes people over-obsess with the numbers. They think more followers, more email subscribers, more leads = more sales. But that’s not always the case. Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs… But if they’re not ready to buy, it doesn’t matter. You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing. When real...
