Business is a numbers game but sometimes people over-obsess with the numbers. They think more followers, more email subscribers, more leads = more sales. But that’s not always the case. Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs… But if they’re not ready to buy, it doesn’t matter. You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing. When real...
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Business is a numbers game but sometimes people over-obsess with the numbers. They think more followers, more email subscribers, more leads = more sales. But that’s not always the case. Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs… But if they’re not ready to buy, it doesn’t matter. You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing. When real...
210. Clear Over Clever: Copywriting Tips to Build Authority and Sell Your Services with Sarah Marriott
How I Do Content
49 minutes
3 months ago
210. Clear Over Clever: Copywriting Tips to Build Authority and Sell Your Services with Sarah Marriott
Let’s be real – there’s a lot of advice online about how to “build authority” in your content. Advice like… Show up every day and the right people will find you… Just keep adding value and it’ll pay off eventually…. Talk about your client results more… But no one tells you the practical things you can do to actually “build authority” through your copy and content. Until now! Because on today’s episode of the How I Do Content Podcast I’m joined by the magical Sarah Marriott. Sarah ...
How I Do Content
Business is a numbers game but sometimes people over-obsess with the numbers. They think more followers, more email subscribers, more leads = more sales. But that’s not always the case. Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs… But if they’re not ready to buy, it doesn’t matter. You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing. When real...