Do you know those conversations that light up your brain in all sorts of new ways? That’s what it was like to interview Ana Iorga, the consumer neuroscience expert. Our entire conversations felt like a crash course in how the brain works when it makes decisions. Talking to Ana was not just an opportunity to discover fascinating facts about how our brain shapes our perception of reality, but also a chance to see how these facts work in real-life situations. Ana’s examples cover a wide range of familiar experiences, explained through a lens that inspires reflection, encourages self-awareness, and makes us more intentional about our actions.