We often base our decisions on perception rather than reality, a perception of our making that sometimes gets in the way of making wise choices that benefit us in the long run. For example, having a corporate job gives you a sense of security and stability that is rarely real. There’s a hefty amount of uncertainty involved in both holding down a full-time job and in running your own business. I was eager to learn how Matthew Woodward, one of the best SEO specialists on the web, built his impressive business while helping thousands of people and transparently sharing his journey. For Matt, leaving the ”cozy” corporate world and launching his own business was a painless transition because of his approach (which he shares in detail). So if you’re looking for struggle p0rn, you won’t find any of it in this story. If you’re searching for thought-provoking questions that help you identify and move towards life-changing choices confidently, then hit play!