90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that.
Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios.
Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact.
We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter.
Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast'
See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
All content for How Do I Podcast? is the property of TBC Studios and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that.
Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios.
Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact.
We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter.
Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast'
See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
Turning your Podcast into a Full Time Job - How D’Arcy & Clutz built an audience of over 500,000 from drinking beers
How Do I Podcast?
54 minutes
1 month ago
Turning your Podcast into a Full Time Job - How D’Arcy & Clutz built an audience of over 500,000 from drinking beers
Dreaming of quitting your day job?
Today we’re joined by D’arcy and Clutz from Bloody Brilliant Beers.
They started off as two mates reviewing craft beers and have now quit their full time jobs, grown an audience of over 500,000, built an audience so loyal some of them even have the podcast logo tattooed on them (yes really) and worked with Dominos, Red Bull and Betr.
We chat about:
🎙️How to build a community that can’t wait to listen to your podcast every week
🎙️What makes a successful co-host partnership
🎙️How to monetise your podcast and secure brand deals
🎙️The REAL behind the scenes of building a successful podcast
0:00 - Who are the Bloody Brilliant Beers Boys?
2:15 - How did they go from drinking beers to quitting their full time jobs
6:45 - What they’ve changed over the years to grow the podcast
8:19 - The segment that kick started their growth (that you can do too!)
9:07 - What to add in if you want to build trust and engagement with your community
11:38 - What they’ve changed recently & noticed a huge difference with
12:36 - The key to having a good show
18:10 - The BEST thing that’s come out of having the podcast
19:07 - How to create a two way conversation with your audience
22:06 - Do you need to have a specific set?
25:02 - The craziest things one of their listeners have done
27:03 - Come up with THIS for your audience from day one (and tell us if you have one for HDIP)
27:50 - Advice for anyone starting with a co-host
34:23 - When did they know it was going to be more than just a hobby
39:36 - Where did their first brand deal come from?
41:06 - Where most podcasters go wrong when they monetise
41:36 - How to make enough money to quit your full time job
47:02 - Where is podcasting heading in 2026 and beyond?
50:32 - Advice for anyone starting out right now
Want to actually take action from this episode? Download the Debrief & read about the different types of monetisation here http://project-c-2.kit.com/ep-4-bbb
Find Bloody Brilliant Beers over at @bloodybrilliantbeers and https://linktr.ee/bloodybrilliantbeers
Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
How Do I Podcast?
90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that.
Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios.
Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact.
We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter.
Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast'
See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
