90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that.
Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios.
Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact.
We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter.
Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast'
See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
All content for How Do I Podcast? is the property of TBC Studios and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that.
Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios.
Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact.
We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter.
Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast'
See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
How to Make Your Podcast Stand Out From The Woman Who’s Generated Billions $$$ - Shelby Van Zwol
How Do I Podcast?
53 minutes
1 month ago
How to Make Your Podcast Stand Out From The Woman Who’s Generated Billions $$$ - Shelby Van Zwol
Most podcasters are sabotaging their own growth … and they don’t even know it.
Shelby Van Zwol and the team at Chain Social are behind so many of the brands that you love and trust including Mecca They’ve generated over a billion in sales and in an Australian first launched an event with t Meta, Pinterest, TikTok and Klaviyo earlier this year.
You might be wondering why on earth we have one of the Top 3 Women in eCommerce on the show (yep she earnt that title) and it’s because not only is one of the most incredible marketing brains BUT we’ve seen too many people waste money when they dabble with paid media spend so we’re here to teach you how to do it the right way.
We chat about:
🎙️How to get people talking about your podcast EVEN in a saturated market
🎙️When you should start running paid ads
🎙️The huge mistake most podcasters make before they even hit record
🎙️Her number one hack to generate attention (and it’s FREE!)
0:00 - Who Is Shelby Van Zwol
2:47 - Why Shelby thinks DOAC is such a popular podcast
4:31 - What to do if you’re struggling to get any new listeners to your podcast
7:28 - Where should you be marketing your podcast?
9:10 - How to get people talking about your podcast (or product)
11:15 - Does your podcast have a strong enough niche?
13:56 - The most UNDERRATED tactic to grow your podcast and community16:10 - What content should you post on your podcast page?
17:41 - Marketers Bias is sabotaging your content
19:43 - You won’t believe what Chain Social are about to do ….
23:19 - How you can apply this to your podcast
27:52 - These types of content will get people to listen to your podcast
33:33 - With the rise of AI, you need to do this MORE (and all the big brands have already started)
36:59 - If you want to put paid spend behind your podcast LISTEN TO THIS FIRST
40:17 - Your very own mini ads masterclass
52:38 - The key to standing out in the podcasting world today
Find Shelby over at @shelbyvanzwol and @chainsocial
Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
How Do I Podcast?
90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that.
Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios.
Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact.
We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter.
Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast'
See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
