From near-death travel stories to $600K journals, this episode dives into how creators are monetizing in surprising ways. Justin and Grace unpack the risks, niches, and products that actually scale in today’s creator economy.

Inside:
🌍 Justin’s wild Guatemala trip & the risks creators take IRL
🪵 The rise of niche creators - woodworking, gardening, golf & beyond
📈 The journal creator making $632K from a simple product
📱 Why Bobby Approved is crushing creator apps
🥩 Grocery store prices, U.S. food culture, and what Europe gets right

Timestamps:
00:00 – Near-death experiences & Guatemala travel story
15:00 – Going all in vs. gradual growth as a creator
23:00 – The fall of lifestyle creators & rise of niches
47:00 – Bobby Approved app breakdown & why it works
54:30 – Food culture, grocery prices & Europe vs. U.S.
59:30 – Could Bobby Approved become the next big food label?

🎙️ Hosted by Grace Ling & Justin Nguyen
📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.