From vegan popcorn to TikTok beauty brands, creators are finding new ways to launch products that feel more like movements than businesses.In this episode, Justin and Grace unpack the strategies behind viral CPG plays, scam-exposing influencers, and the health trends shaping what people buy next.

Inside:

🍿 Daddy Snacks - the vegan popcorn brand born from satire

🕵️ Baller Busters, Coffeezilla & the rise of scam-exposing creators

🍵 Nami Matcha and why timing is everything in CPG

💜 Ube, Thai tea & what the next big drink trend could be

🪧 Why a $150 Times Square billboard looks like a $69M flex online

Timestamps:

00:00 – Daddy Snacks & vegan popcorn strategy

6:00 – Scam exposers: Baller Busters, Coffeezilla, Jideon

16:30 – Nami Matcha & the timing of creator CPG

25:20 – Predicting the next drink trend (ube, Thai tea, etc.)

57:00 – Times Square billboards as the ultimate creator hack

🎙️ Hosted by Grace Ling & Justin Nguyen

📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.