From Ryan Trahan’s $1M YouTube sprint to Crocs pulling 64M views in a single campaign, brands and creators are rewriting the rules of influence.

In this episode, Justin and Grace break down the money, the strategy, and the clout hacks behind some of the biggest creator-brand plays today.

Inside:
💰 How Ryan Trahan made $1M+ in 50 days from one YouTube series
🎮 Why gaming companies spend $800K+ on creator sponsorships
👟 Anthpo’s Crocs collab - 22 videos, 64M views, viral genius
📊 CPM vs. RPM explained (and why finance creators earn 25x more)
🚪 Using clout to get into rooms and open doors

Timestamps:
00:00 – Ryan Trahan’s $1M+ YouTube sprint
10:45 – Gaming companies dropping $800K+ on sponsorships
23:00 – Anthpo x Crocs: 64M views in under a month
30:00 – CPM vs. RPM and why finance creators cash in big
48:30 – Success metrics: views vs. money vs. impact
53:45 – Clout hacks: getting into rooms that matter

🎙️ Hosted by Grace Ling & Justin Nguyen
📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.