She moved to the U.S. with a dream, co-founded a family-run business, and helped grow it into a global multi-million dollar brand. But behind the success, Lu Urdaneta leads with something rare in today’s business world: love, gratitude, and feminine energy. As Chief Culture Officer at MONAT, Lu’s mission is to build a company where recognition, unity, and care aren't just buzzwords — they’re foundational values.
In this episode, we explore:
- What it means to bring your feminine energy to the boardroom (and not just your living room)
- How MONAT built a loyal culture through gratitude and recognition
- What Lu has learned from building a business with her father and brothers
- How faith, spirituality, and being your own best friend shaped her leadership
Whether you’re dreaming big, growing a business, or just trying to stay grounded — this conversation is your permission slip to lead with love.
Follow Lu Urdaneta:
Follow Gio:
* Instagram: https://www.instagram.com/gioingletto/
* TikTok: https://www.tiktok.com/@gioingletto
Follow Kat:
* Instagram: https://www.instagram.com/katfilpi/
* Tiktok: https://www.tiktok.com/@katfilpi