In this episode of the House of Dissent podcast, we dive into the compelling works of two pivotal Latin American scholars: Jesús Martín Barbero and Néstor García Canclini. Their contributions, as discussed in Chapter 12 of Radical Mass Media Criticism, a Cultural Genealogy, challenge traditional notions of media influence on society.This episode explores Barbero’s unique theories, such as the role of the people in shaping media narratives, and his rejection of traditional Marxist media critiques. We also examine García Canclini’s concept of hybridity, which highlights the intercultural fusion within Latin American societies.The discussion provides a thought-provoking critique of how popular culture resists media domination and underscores the vibrant role of consumer interaction in cultural production. Join us as we unravel these radical perspectives that redefine media criticism in both European and Latin American contexts.