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House of Content
Melissa Kontu, Christine Goos, Janni Widerholm
56 episodes
1 week ago

Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.

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Marketing
Business
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All content for House of Content is the property of Melissa Kontu, Christine Goos, Janni Widerholm and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.

Show more...
Marketing
Business
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Creators and Brands In Crisis Mode
House of Content
36 minutes 4 seconds
5 months ago
Creators and Brands In Crisis Mode

Crisis mode: activated.
From vending machines to Vegas, the past few months have delivered some of the juiciest brand and creator scandals we’ve seen in a while.

In this episode, we break down the internet’s collective eye-roll at MrBeast’s $3 chocolate surprise, Poppi’s influencer vending machine backlash, and PrettyLittleThing’s pivot to “quiet luxury” (that wasn’t so quiet after all).

We unpack why these fails keep happening, the blurry line between accountability and cancellation, and how to recover when the internet comes for your reputation.

Takeaways:

  • The bubble is real, and the internet will always pop it
  • Creators do have responsibility (even if they pretend otherwise)
  • The smartest brands evolve from backlash
House of Content

Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.