What if your team could double productivity—without adding a single new hire? In this episode, Diego Fernández, CEO of Port Hotels, reveals how his 11-property Spanish hotel group is scaling smarter by automating repetitive work and treating technology as an investment, not a cost.
Takeaways:
Port Hotels even tested service robots—not to replace staff, but to give them back time to connect with guests, showing that smart automation can enhance hospitality rather than depersonalize it.
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