TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
275 episodes
2 months ago
Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
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Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
Experiential marketing is gaining traction as hotels seek to create memorable and shareable experiences for guests. From hosting social hours to collaborating with luxury fashion brands for immersive events, hotels are finding innovative ways to engage guests beyond traditional amenities. In this episode, we delve into successful case studies and provide actionable strategies for hotels to implement experiential marketing initiatives that resonate with their target audience.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: Illinois Bans Small Plastic Bottles in Hotels
- Room for Improvement: What’s an appropriate amount of time for a GM to respond to a complaint
- Main Topic: Experiential Marketing: Crafting Memorable Guest Experiences
- 60 Seconds to Success: Selling benefits, not features
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
Hotel Marketing Podcast
Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
