TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
275 episodes
2 months ago
Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
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Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
Get ready to uncover the strategies to make metasearch work for your hotel. Episode 272 breaks down the misconceptions and shows how hoteliers can setup, manage, and win with metasearch on Google, TripAdvisor, Bing, Trivago, Kayak, and other platforms.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: MOXY hotels offer a fun, party atmosphere that independent hoteliers can learn from
- Room for Improvement: Have hotels stopped sending confirmation emails?
- Main Topic: Making metasearch succeed for your hotel
- 60 Seconds to Success: Focus on your Meet/Beat/Loss metasearch report to ensure you're offering the best book direct rate.
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
Hotel Marketing Podcast
Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
