TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
275 episodes
2 months ago
Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
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Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
Episode 268 of the Hotel Marketing Podcast reveals the trends AI (chatGPT) sees as the biggest shifts in the world of SEO for hoteliers. Do you think these 7 predictions will come true?
Get the full show notes at www.TravelBoomMarketing.com/podcast
Welcome to the first episode of the new year! 🎉 In this exciting installment of the Hotel Marketing Podcast by TravelBoom, we dive into AI’s impact on search marketing and what hoteliers need to know to stay ahead in 2025.
📊 What We Cover in This Episode:
2024 Recap: Milestones in AI-driven search and evolving SEO strategies.
Search Marketing Predictions for 2025: Generative AI, zero-click searches, voice search, and visual search optimization.
PPC Evolution: AI-powered automation, cost-efficient campaigns, and diversification beyond Google and Meta.
Local SEO in the AI Era: Hyper-personalized results and new tools for local visibility.
Sustainability in Search: How ethical practices and user experience will influence rankings.
🎧 Fun Moments and Features:
Meet the cast’s New Year’s resolutions (Pete’s races, Mackenzie’s 50 books, and more)!
“Room for Improvement” – A humorous take on what hotels can do better.
Shoutout to Duncan in Australia for his kind feedback!
🔥 Don’t miss this fun and informative start to the year—subscribe now and join the conversation at https://www.travelboommarketing.com
Hotel Marketing Podcast
Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
