TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
275 episodes
2 months ago
Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
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Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
258 - Universal Analytics Sunset: Don't Lose Your Hotel's Data
Hotel Marketing Podcast
31 minutes 11 seconds
1 year ago
258 - Universal Analytics Sunset: Don't Lose Your Hotel's Data
The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset?
SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast
2024 Hotelier Sentiment Study:
https://travelboommarketing.com/hotelier/
Hotel Marketing Podcast
Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others.
Get the full show notes at www.TravelBoomMarketing.com/podcast
📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations
🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com
