How To Come Up with a Business Idea in 24 Hours + 5 Free Ideas

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Hot Takes Big Stakes

Natalie Holloway and Lana Elie

18 episodes

1 week ago

The real-world highs and lows of building a business—from early ideas scribbled on napkins to multimillion-dollar raises and the pivotal moments in between. Hosted by serial founders Natalie Holloway (Bala) and Lana Elie (Floom). We explore the unfiltered truths most founders are too polished (or too cautious) to say out loud. No hype, no jargon—just honest conversations about what actually works, what doesn’t, and what it really takes to grow something from nothing. Each week, Natalie and Lana sit down founder-to-founder to share sharp insights, fresh perspectives, and the kind of candor you rarely hear in the boardroom. Build your dream. Burn the playbook.

Entrepreneurship

Business

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All content for Hot Takes Big Stakes is the property of Natalie Holloway and Lana Elie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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How To Come Up with a Business Idea in 24 Hours + 5 Free Ideas | Episode 13

Hot Takes Big Stakes

32 minutes 38 seconds

1 month ago

How To Come Up with a Business Idea in 24 Hours + 5 Free Ideas | Episode 13

Everyone says passion matters, but is it required to launch a successful business? In this episode we debate passion versus action, share a simple system to spot ideas in your everyday life, and walk through a no-nonsense validation checklist. You will learn how to mine “boring” categories, read Amazon reviews for insights, stress-test market size, and draw the line between stealing and genuine differentiation. We wrap with real idea starters you can take and run with today.

More Hot Takes Big StakesInstagram: www.instagram.com/hottakesbigstakes/TikTok: www.tiktok.com/@hottakesbigstakes/More on Natalie Holloway:Personal Instagram: www.instagram.com/natalieholloway/“Bala” Instagram: www.instagram.com/bala/“Balacize” Instagram: www.instagram.com/balacize/Substack,“Working Out in Heels”: natalieholloway.substack.comBook a 1-on-1 Call: intro.co/NatalieHollowayMore on Lana Elie-Meyers:Personal Instagram: www.instagram.com/lanaelie/LinkedIn: www.linkedin.com/in/lana-elie-875b383a/

00:00 Intro and the passion myth
00:36 The debate begins: passion vs. action
01:37 “If you are waiting for passion, you will never start”
03:28 Want to work for yourself, but no idea yet
04:51 Mine daily frustrations for ideas
05:53 The CVS walk and Amazon review audit
07:44 Where to look for under-innovated categories
10:59 Why working at a startup accelerates you
12:01 Copying, inspiration, and brand differentiation
15:16 How to validate: sit with it, talk to honest friends
16:27 Market size math and right-sized ambitions
20:18 Action over waiting, getting out of your own way
22:34 Rapid-fire idea starters
31:36 Wrap and call to action