From Toilet Paper to $100M, The Story of Who Gives A Crap

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Hot Takes Big Stakes

Natalie Holloway and Lana Elie

18 episodes

6 days ago

The real-world highs and lows of building a business—from early ideas scribbled on napkins to multimillion-dollar raises and the pivotal moments in between. Hosted by serial founders Natalie Holloway (Bala) and Lana Elie (Floom). We explore the unfiltered truths most founders are too polished (or too cautious) to say out loud. No hype, no jargon—just honest conversations about what actually works, what doesn’t, and what it really takes to grow something from nothing. Each week, Natalie and Lana sit down founder-to-founder to share sharp insights, fresh perspectives, and the kind of candor you rarely hear in the boardroom. Build your dream. Burn the playbook.

Entrepreneurship

Business

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All content for Hot Takes Big Stakes is the property of Natalie Holloway and Lana Elie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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From Toilet Paper to $100M, The Story of Who Gives A Crap | # 8

Hot Takes Big Stakes

53 minutes 6 seconds

2 months ago

From Toilet Paper to $100M, The Story of Who Gives A Crap | # 8

Danny Alexander, co-founder and Chief Product and Purpose Officer of Who Gives A Crap, shares how a cheeky name, clever packaging, and an audacious mission turned a humble household product into a $100M brand. The team bootstrapped for nine years, then cracked growth by treating every touchpoint as marketing and by learning to land initiatives, not just launch them. Highlights include the infamous 51-hour toilet livestream that powered their IndieGoGo debut, and why donating 50% of profits builds real retention and trust. Danny also breaks down the pivot from a multilingual EU push to a focused Canada relaunch and how DTC plus selective retail keeps the brand experience tight.

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